[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.flexit.cz\/nova-hotspot-pravni-stranka-jako-zocdoc-pro-advokaty\/#Article","mainEntityOfPage":"https:\/\/www.flexit.cz\/nova-hotspot-pravni-stranka-jako-zocdoc-pro-advokaty\/","headline":"Nov\u00e1 hotspot pr\u00e1vn\u00ed str\u00e1nka jako ZocDoc pro advok\u00e1ty","name":"Nov\u00e1 hotspot pr\u00e1vn\u00ed str\u00e1nka jako ZocDoc pro advok\u00e1ty","description":"M\u00edstn\u00ed vyhled\u00e1v\u00e1n\u00ed je pravd\u011bpodobn\u011b v\u00edce viditeln\u00e9, ne\u017e kdy bylo, spolu s\u00a0objevem Google Maps. Ale i tak, paradoxn\u011b, nen\u00ed tu \u017e\u00e1dn\u00e1 inovace, kter\u00e1 by byla ur\u010dena pro spot\u0159ebitele. Je tu Google, Yelp, Facebook (tak n\u011bjak) a \u0159ada specializovan\u00fdch vertik\u00e1ln\u00edch aplikac\u00ed a str\u00e1nek, n\u011bkter\u00e9 z\u00a0nich sice p\u0159e\u017eily, ale \u00fapln\u011b dob\u0159e se jim nevede. \u00a0 M\u00e1lo \u010di \u017e\u00e1dn\u00e1 […]","datePublished":"2020-02-12","dateModified":"2020-02-12","author":{"@type":"Person","@id":"https:\/\/www.flexit.cz\/author\/#Person","name":"flexit.cz","url":"https:\/\/www.flexit.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"flexit.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.flexit.cz\/nova-hotspot-pravni-stranka-jako-zocdoc-pro-advokaty\/","wordCount":669,"articleBody":"M\u00edstn\u00ed vyhled\u00e1v\u00e1n\u00ed je pravd\u011bpodobn\u011b v\u00edce viditeln\u00e9, ne\u017e kdy bylo, spolu s\u00a0objevem Google Maps. Ale i tak, paradoxn\u011b, nen\u00ed tu \u017e\u00e1dn\u00e1 inovace, kter\u00e1 by byla ur\u010dena pro spot\u0159ebitele. Je tu Google, Yelp, Facebook (tak n\u011bjak) a \u0159ada specializovan\u00fdch vertik\u00e1ln\u00edch aplikac\u00ed a str\u00e1nek, n\u011bkter\u00e9 z\u00a0nich sice p\u0159e\u017eily, ale \u00fapln\u011b dob\u0159e se jim nevede.\u00a0M\u00e1lo \u010di \u017e\u00e1dn\u00e1 horizont\u00e1ln\u00ed inovace.\u00a0Sou\u010d\u00e1st nedostatku horizont\u00e1ln\u00ed inovace v\u00a0m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed je pravd\u011bpodobn\u011b v\u00fdsledek kapit\u00e1lu, kter\u00fd nechce financovat cokoliv, co by \u0161lo p\u0159\u00edmo proti Google. Spole\u010dnost se nyn\u00ed m\u016f\u017ee jevit pro spoustu investor\u016f jako n\u011bjak\u00e9 neovladateln\u00e9 beranidlo v\u00a0m\u00edstn\u00edm \/ mobiln\u00edm vyhled\u00e1v\u00e1n\u00ed.\u00a0Jak\u00fdkoliv nov\u00fd m\u00edstn\u00ed-spot\u0159ebitelsk\u00fd startup se tedy z\u00e1konit\u011b pravd\u011bpodobn\u011b objev\u00ed ve specifick\u00fdch pr\u016fmyslech nebo tak\u00e9 nab\u00edzej\u00edc\u00ed specializovan\u00e9 p\u0159\u00edpady u\u017eit\u00ed. P\u0159esn\u011b tohle je tak\u00e9 p\u0159\u00edpad s\u00a0Hotspot Law, novou pr\u00e1vn\u00ed webobou str\u00e1nkou, kter\u00e1 douf\u00e1, \u017ee p\u0159inese ZocDoc-podobn\u00fd syst\u00e9m domlouv\u00e1n\u00ed sch\u016fzek pro pr\u00e1vn\u00ed profese. Tak\u00e9 se sna\u017e\u00ed o poskytnut\u00ed daleko spolehliv\u011bj\u0161\u00ed a n\u00edzko-n\u00e1kladov\u00fd p\u0159\u00edsun vod\u00edtek pro spot\u0159ebitelsk\u00e9 advok\u00e1ty.\u00a0Pr\u00e1vn\u00ed vertik\u00e1l m\u00e1 vcelku hodn\u011b konkurent\u016f, co\u017e zahrnuje zejm\u00e9na Avvo (Internetov\u00e9 firmy), LegalZoom, FindLaw a p\u00e1r dal\u0161\u00edch. Nap\u0159\u00ed\u010d tomu Hotspot Law zakladatel Felix Shipkevich v\u011b\u0159\u00ed, \u017ee \u0159e\u0161\u00ed dva ne\u0159e\u0161en\u00e9 probl\u00e9my v\u00a0leg\u00e1n\u00edm vertik\u00e1lu.\u00a0\u201ePr\u00e1vn\u00ed trh \u00fazkostliv\u011b pot\u0159ebuje po\u0159\u00e1dn\u00e9 vylep\u0161en\u00ed,\u201c argumentuje Shipkevich.\u00a0P\u0159\u00edm\u00e9 propojen\u00ed s\u00a0pr\u00e1vn\u00edky a advok\u00e1ty. \u00a0\u201eJakmile dokon\u010d\u00edte on-line vyhled\u00e1v\u00e1n\u00ed, mus\u00edte za\u010d\u00edt volat,\u201c uvedl. \u201eA nestane se, \u017ee byste p\u0159\u00edmo mluvili s\u00a0advok\u00e1tem, ale sp\u00ed\u0161e s\u00a0jeho asistentkou \u010di asistentem.\u201c Zv\u00fdraz\u0148uje tak, \u017ee v\u00a0tomto procesu z\u00edsk\u00e1v\u00e1n\u00ed advok\u00e1ta je spousta v\u011bc\u00ed, kter\u00e9 jsou \u010dasov\u011b n\u00e1kladn\u00e9, hlavn\u011b pro lidi, kte\u0159\u00ed pot\u0159ebuj\u00ed pr\u00e1vn\u00ed pomoc. \u201e\u017d\u00e1dn\u00e1 z\u00a0t\u011bchto jist\u011b dobr\u00fdch platforem p\u0159\u00edmo nepropojuje spot\u0159ebitele s\u00a0advok\u00e1tem.\u201c\u00a0Shipkevich, kter\u00fd je s\u00e1m advok\u00e1tem a fakultn\u00edm \u010dlenem Hofstra pr\u00e1vn\u00ed \u0161koly, uvedl, \u017ee byl inspirov\u00e1n ZocDocem a zp\u016fsobem, jak\u00fdm dovoluje p\u0159\u00edm\u00e9 propojen\u00ed mezi doktory a pacienty. Podobn\u011b cht\u011bl odstranit frikci mezi spot\u0159ebitelem-advok\u00e1tem. Shipkevich vysv\u011btlil, \u017ee tak\u00e9 vid\u00ed Hotspot Law jako zp\u016fsob, kter\u00fd zp\u0159\u00edstupn\u00ed spravedlnost daleko v\u00edce spot\u0159ebitel\u016fm.\u00a0Pro\u010d by v\u00e1s to m\u011blo zaj\u00edmat. \u00a0Generace pr\u00e1vn\u00edch vod\u00edtek je n\u00e1kladn\u00e1. Shipkevich v\u011b\u0159\u00ed tomu, \u017ee existuj\u00edc\u00ed pr\u00e1vn\u00ed str\u00e1nky a \u0159e\u0161en\u00ed reklam nijak neslou\u017e\u00ed advok\u00e1t\u016fm dob\u0159e. \u201ePPC inzerce m\u016f\u017ee b\u00fdt extr\u00e9mn\u011b n\u00e1ro\u010dn\u00e1, v\u00a0New Yorku to m\u016f\u017ee b\u00fdt a\u017e \u0161edes\u00e1t \u010di osmdes\u00e1t dolar\u016f za kliknut\u00ed.\u201c Dod\u00e1v\u00e1 tak\u00e9: \u201eYelp je tak\u00e9 drah\u00fd. N\u011bkdy zabere t\u0159eba dva tis\u00edce a\u017e \u010dty\u0159i tis\u00edce dolar\u016f, ne\u017e dostanete na st\u016fl n\u011bjak\u00fd p\u0159\u00edpad.\u201c\u00a0Chce vy\u0159e\u0161it tento probl\u00e9m se zjednodu\u0161en\u00fdm a rozumn\u00fdm ocen\u011bn\u00edm pro advok\u00e1ty, kte\u0159\u00ed mohou m\u00edt probl\u00e9my s\u00a0nach\u00e1zen\u00edm klient\u016f. Ale tak\u00e9 vid\u00ed Hotspot Law jako vyv\u00edjej\u00edc\u00ed se platformu, kter\u00e1 pom\u016f\u017ee advok\u00e1t\u016fm spravovat ji\u017e existuj\u00edc\u00ed klienty. Pr\u00e1v\u011b nyn\u00ed str\u00e1nka operuje pouze v\u00a0New Yorku, ale m\u00e1 pl\u00e1ny roz\u0161\u00ed\u0159it se a pokr\u00fdt geograficky v\u011bt\u0161\u00ed plochu v\u00a0n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch.\u00a0Pro za\u010d\u00e1tek Shipkevich ur\u010dit\u011b bude pot\u0159ebovat a mus\u00ed se pol\u00e9hat na SEO pro objeven\u00ed, ale za n\u011bjak\u00fd \u010das douf\u00e1, \u017ee vybuduje firemn\u00ed destinaci pro spot\u0159ebitele. Bude to jist\u011b velice n\u00e1ro\u010dn\u00e9, vzhledem ke st\u00e1vaj\u00edc\u00ed struktu\u0159e m\u00edstn\u00edch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Jeden mus\u00ed ur\u010dit\u011b obdivovat ambice a z\u00e1pal.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nov\u00e1 hotspot pr\u00e1vn\u00ed str\u00e1nka jako ZocDoc pro advok\u00e1ty","item":"https:\/\/www.flexit.cz\/nova-hotspot-pravni-stranka-jako-zocdoc-pro-advokaty\/#breadcrumbitem"}]}]