[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.flexit.cz\/konec-reklam-na-dalnicich\/#Article","mainEntityOfPage":"https:\/\/www.flexit.cz\/konec-reklam-na-dalnicich\/","headline":"Konec reklam na d\u00e1lnic\u00edch","name":"Konec reklam na d\u00e1lnic\u00edch","description":"V\u00a0z\u00e1\u0159\u00ed roku 2017 byla schv\u00e1lena novela z\u00e1kona omezuj\u00edc\u00ed v\u00fdskyt billboard\u016f v\u00a0bl\u00edzkosti pozemn\u00edch komunikac\u00ed. Vyhl\u00e1\u0161kou bylo ustanoveno, \u017ee v\u0161echny pouta\u010de v\u00a0bl\u00edzkosti men\u0161\u00ed ne\u017e 250 metr\u016f od d\u00e1lnice \u010di jin\u00e9 silnice prvn\u00ed t\u0159\u00eddy mus\u00ed b\u00fdt zni\u010deny. D\u016fvodem je, \u017ee p\u0159i j\u00edzd\u011b odpout\u00e1vaj\u00ed pozornost \u0159idi\u010de od \u0159\u00edzen\u00ed.
 Je \u00fanor 2019, ale neleg\u00e1ln\u00ed billboardy st\u00e1le stoj\u00ed na m\u00edst\u011b. Jedna […]","datePublished":"2019-03-08","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.flexit.cz\/author\/#Person","name":"flexit.cz","url":"https:\/\/www.flexit.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"flexit.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.flexit.cz\/wp-content\/uploads\/img_a339135_w2450_t1552376272.jpg","url":"https:\/\/www.flexit.cz\/wp-content\/uploads\/img_a339135_w2450_t1552376272.jpg","height":0,"width":0},"url":"https:\/\/www.flexit.cz\/konec-reklam-na-dalnicich\/","about":["Zbo\u017e\u00ed"],"wordCount":389,"articleBody":"V\u00a0z\u00e1\u0159\u00ed roku 2017 byla schv\u00e1lena novela z\u00e1kona omezuj\u00edc\u00ed v\u00fdskyt billboard\u016f v\u00a0bl\u00edzkosti pozemn\u00edch komunikac\u00ed. Vyhl\u00e1\u0161kou bylo ustanoveno, \u017ee v\u0161echny pouta\u010de v\u00a0bl\u00edzkosti men\u0161\u00ed ne\u017e 250 metr\u016f od d\u00e1lnice \u010di jin\u00e9 silnice prvn\u00ed t\u0159\u00eddy mus\u00ed b\u00fdt zni\u010deny. D\u016fvodem je, \u017ee p\u0159i j\u00edzd\u011b odpout\u00e1vaj\u00ed pozornost \u0159idi\u010de od \u0159\u00edzen\u00ed.
Je \u00fanor 2019, ale neleg\u00e1ln\u00ed billboardy st\u00e1le stoj\u00ed na m\u00edst\u011b. Jedna z\u00a0velik\u00fdch spole\u010dnost\u00ed zab\u00fdvaj\u00edc\u00edch se marketingem a PR, JCDecaux, se z\u00e1konu pod\u0159\u00eddila a v\u0161echny neleg\u00e1ln\u00ed pouta\u010de odstranila. Naopak spole\u010dnost BigBoard, kter\u00e1 v\u00a0\u010cR vlastn\u00ed v\u00edce ne\u017e 50 % reklamn\u00edch ploch, se rozhodla j\u00edt jinou cestou. V\u0161echny plochy nechala pokr\u00fdt \u010deskou vlajkou, kter\u00e1 jako\u017eto st\u00e1tn\u00ed symbol nen\u00ed reklamou a nem\u016f\u017ee b\u00fdt z\u00e1konem pova\u017eov\u00e1na za neleg\u00e1ln\u00ed. Z\u00e1rove\u0148 firma tvrdila, \u017ee s \u0158editelstv\u00edm silnic a d\u00e1lnic (\u0158SD) m\u00e1 smlouvu o provozov\u00e1n\u00ed uzav\u0159enou a\u017e do konce roku 2018. Celkem \u0161lo o 663 pouta\u010d\u016f. V\u00a0srpnu 2018 prohl\u00e1sila, \u017ee do konce z\u00e1\u0159\u00ed budou v\u0161echny odstran\u011bny, co\u017e se stalo. Dal\u0161\u00ed spole\u010dnost\u00ed, kterou novela zas\u00e1hla, byla americk\u00e1 A.C.E. Media, kde \u0161lo o sedm billboard\u016f. Komplikac\u00ed tak\u00e9 bylo, \u017ee se v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech vyskytovaly na soukrom\u00fdch pozemc\u00edch.
94 nosi\u010d\u016f men\u0161\u00edch firem odstranilo samo \u0158SD. Ale v\u00fdznamn\u00fd po\u010det pouta\u010d\u016f m\u00e9n\u011b v\u00fdznamn\u00fdch medi\u00e1ln\u00edch hr\u00e1\u010d\u016f st\u00e1le z\u016fst\u00e1v\u00e1 na m\u00edst\u011b \u2013 k\u00a0osmn\u00e1ct\u00e9mu prosinci 2018 to bylo st\u00e1le v\u00edce ne\u017e p\u011bt set. V\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech byly dokonce vystav\u011bny nov\u00e9 billboardy v\u00a0neleg\u00e1ln\u00ed z\u00f3n\u011b.
Ministerstvo dopravy pracuje s\u00a0viz\u00ed z\u00e1padn\u00edho modelu pozemn\u00edch komunikac\u00ed. Po\u017eaduje, aby byl odstran\u011bn vizu\u00e1ln\u00ed smog ze silnic. Naopak nab\u00edz\u00ed firm\u00e1m zve\u0159ejn\u011bn\u00ed jejich loga na st\u00e1tn\u00edch cedul\u00edch, kter\u00e9 budou \u0159idi\u010de p\u0159ehledn\u011b informovat o slu\u017eb\u00e1ch v\u00a0bl\u00edzkosti. Na jedn\u00e9 ceduli si tak \u0159idi\u010d bude moci p\u0159e\u010d\u00edst, kolik metr\u016f mu zb\u00fdv\u00e1 do nejbli\u017e\u0161\u00ed McDonald\u00b4s pobo\u010dky, na benz\u00ednku \u010di na odpo\u010d\u00edvadlo. \u010cesk\u00e1 republika se tak p\u0159ibl\u00ed\u017e\u00ed vzoru N\u011bmecka a Rakouska.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Konec reklam na d\u00e1lnic\u00edch","item":"https:\/\/www.flexit.cz\/konec-reklam-na-dalnicich\/#breadcrumbitem"}]}]